Industry News | September 6, 2017

Baskin-Robbins Hosting Cappuccino Blast Sampling

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In honor of National Coffee Ice Cream Day today, Baskin-Robbins, the world’s largest chain of specialty ice cream shops, announced sweet deals on its Cappuccino Blast blended coffee and ice cream beverage. On September 22, Baskin-Robbins will host its first nationwide Cappuccino Blast sampling from 3 p.m.–7 p.m., treating guests to a free 3.5oz sample of the ultimate pick-me-up at participating locations. Throughout the months of September and October, guests can also enjoy a small Cappuccino Blast for $2.99.

Baskin-Robbins’ Cappuccino Blast is a delicious frozen coffee beverage made with 100% Arabica coffee and ice cream, blended together and topped with whipped cream and cinnamon. It can be customized with a guest’s favorite ice cream flavor, including seasonal flavors like Pumpkin Cheesecake, which is made with real NABISCO Ginger Snap cookie pieces combined in pumpkin and cheesecake-flavored ice cream with a cinnamon cream cheese-flavored ribbon.

“We’re excited to give our guests a pick-me-up by offering them a free sample of our Cappuccino Blast on September 22 and $2.99 small Cappuccino Blasts all September and October long,” says Carol Austin, vice president of marketing at Baskin-Robbins. “Made with real coffee and real ice cream, the Cappuccino Blast is one of our guests’ favorite specialty drinks, and it can be customized with any of our 31 flavors, including our seasonal Pumpkin Cheesecake ice cream.”

Also launching this month is Baskin-Robbins’ September Flavor of the Month, Belgian Waffle, which is inspired by the flavors of fall. A twist on a breakfast classic, this special flavor is made with Belgian waffle pieces and praline pecans in a maple praline flavored ice cream swirled with a caramel ribbon. Waffle-lovers can get some additional waffle-packed flavor by enjoying a scoop in a Waffle Cone or Waffle Bowl Sundae with caramel praline topping.

Finally, with fall comes football season, and Baskin-Robbins is a one-stop shop for tailgating and watch parties, with a variety of festive flavors and the classic Football Cake. This fan-favorite can be customized with white or chocolate cake and a guest’s favorite team’s logo and ice cream flavor, including seasonal favorite Quarterback Crunch, which is made with vanilla-flavored ice cream with chocolate-flavored coated rice crunchies and a caramel ribbon. These sweet treats will have you doing a touchdown dance with every bite.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.