Baskin-Robbins Introduces Non-Dairy Strawberry Streusel Flavor

    Industry News | April 28, 2021

    Baskin-Robbins’ new oatmilk-based and vegan-friendly Flavor of the Month, Non-Dairy Strawberry Streusel, is a perfectly creamy, smooth and sweet scoop of plant-based goodness that replicates the indulgent experience of ice cream. 

    As the first major national ice cream shop to offer oatmilk-based flavors, the experts at Baskin-Robbins have been hard at work creating an oatmilk base that has the same smooth and creamy consistency of traditional ice cream with a slightly sweet oat flavor. The result is an oatmilk base that perfectly balances the strawberry, cinnamon granola and crumbly streusel in May’s Flavor of the Month – and delivers on the flavor experience that Baskin-Robbins’ guests love and expect.

    “We’re a brand that’s all about creating new flavor experiences and with so many people living plant-based or flexitarian lifestyles today, we couldn’t be more excited to launch our new oatmilk-based option,” says Shannon Blakely, Vice President of Marketing & Culinary, Baskin-Robbins. “We’re so passionate about this new base and Flavor of the Month as it’s not just an evolution of our offerings, but a sign of our passion and commitment to creating what’s ‘next’ in frozen desserts.”

    Baskin-Robbins’ new oatmilk-based flavor comes just two years after the brand’s first non-dairy flavors were launched in 2019. In addition to May’s Flavor of the Month, the brand is planning to release additional oatmilk-based flavors later this year

    The new Non-Dairy Strawberry Streusel can be put to an official taste test with “no contact'' delivery with DoorDash or Uber Eats – and from May 17- May 23, guests can receive $5 off their first Baskin-Robbins order of $15 or more on Uber Eats and Postmates, where Baskin-Robbins will be available beginning mid-May. Ice cream fans can also place an order at order.baskinrobbins.com or through the Baskin-Robbins mobile app for pickup via drive-thru, carry-out, or curbside where available.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.