Baskin-Robbins Launches 'Creature Creations Into the Sea' Platform

    Industry News | June 23, 2021
    Baskin-Robbins Creature Creations Cakes
    Baskin-Robbins
    The Creature Creations include a dolphin, shark, and sea turtle.

    Baskin-Robbins is serving up some serious under the sea ice cream fun with the launch of its new offering, Creature Creations Into the Sea. Just in time to beat the summer heat, these decked out, sea-inspired scoops feature a cast of nautical characters that will have ice cream lovers’ taste buds (and imaginations) adrift with excitement.

    Straight from the seven seas, the new Creature Creations - including a dolphin, shark, and sea turtle - are riding waves into Baskin-Robbins shops all summer long through playful cup designs, an edible white chocolate topper and a colorful explosion of sea-inspired sprinkles. Guests will also receive a free creature-inspired crown with every Creature Creations purchase to add a splash of fun while enjoying their ice cream, while supplies last. For a shareable Creature Creations experience, these friendly faces from under the sea are also available in customizable ice cream cakes perfect for summer birthdays, backyard barbeques, or any summer occasion.  

    For guests who want to dive deeper into the adventure, Baskin-Robbins’ July Flavor of the Month, Beach Day, is a scoop of summer paradise. Beach Day is a sweet and salty wave of blue sea salt vanilla-flavored ice cream, swirled with crunchy graham cracker “sand” and milk chocolate-flavored caramel-filled candy sea turtles and colorful frosting flecks – the perfect complement to any Creature Creations® character.

    “It’s officially summer at Baskin-Robbins,” says Shannon Blakely, Vice President of Marketing & Culinary, Baskin-Robbins. “Beach Day and our lively lineup of Creature Creations will have you feeling like you’re enjoying a day at the beach even when you’re not seaside.”

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.