With National Ice Cream Month in full swing, Baskin-Robbins, the largest chain of ice cream specialty shops, is revealing which ice cream flavors make people the happiest. Baskin-Robbins recently partnered with Juliet A. Boghossian, a behavioral food expert and founder of Food-ology, an original methodology that links food-related habits to personality traits and behavioral tendencies, on a survey to uncover some interesting insights into how ice cream flavors can enhance or initiate positive outlooks for ice cream fans.

“It’s surprising to most people when they learn that specific ice cream flavors can increase one’s happiness more than others,” Boghossian says. “For example, the ice cream flavors enjoyed as a child can actually trigger happy memories, release tension, and remove distractions in the moment. Ice cream lovers can also consume a dose of happy by choosing a flavor with mood enhancing ingredients like chocolate, coffee, almonds, or mint.”

According to the survey, the thought of ice cream puts 71 percent of people in a happy mood even if they are preoccupied, stressed, or in a serious mood, while more than 60 percent of people are happiest, motivated and inspired when enjoying ice cream with family and friends. In addition, 63 percent of people believe an ice cream break is downtime to be silly, talk, and enjoy each other’s company, free of distractions.

In addition, based on the survey, the top 10 ice cream flavors that make people the happiest in rank order are:

  1. Chocolate
  2. Jamoca Coffee
  3. Very Berry Strawberry
  4. Rocky Road
  5. Vanilla
  6. Chocolate Chip Cookie Dough
  7. Mint Chocolate Chip
  8. Chocolate Chip
  9. Pralines 'n Cream
  10. Rainbow Sherbet

“At Baskin-Robbins, we know that National Ice Cream Month is all about enjoying ice cream and special moments with family and friends, which is why this year, we wanted to share with our guests the ice cream flavors that make people the happiest,” says Carol Austin, vice president of marketing for Baskin-Robbins. “No matter which ice cream flavor you enjoy most, we look forward to sharing Baskin-Robbins’ ‘more flavors and more fun’ with our guests during this fun and special time of the year.”

As part of its celebration of National Ice Cream Month, Baskin-Robbins is also offering guests a free waffle cone upgrade with the purchase of a double scoop of Baskin-Robbins ice cream. The offer is available at participating Baskin-Robbins shops nationwide throughout the summer months.

Consumer Trends, Desserts, News, Baskin-Robbins