Industry News | August 3, 2015

Baskin-Robbins Serves up Oreo Malt Madness

image used with permission.

Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is keeping guests cool this summer with its August Flavor of the Month, Oreo Malt Madness. This new flavor is a delicious combination of traditional chocolate malt-flavored ice cream, loaded with Oreo cookie pieces and a chocolate sea salt cookie–flavored ribbon. Oreo Malt Madness can be enjoyed in a cup, cone, or as a milkshake. To make things even sweeter this month, guests can upgrade any double scoop purchase with a freshly baked waffle cone for no extra charge.

Baskin-Robbins is also continuing its 70th birthday celebration this month with its special “Celebrate 31” promotion and on Monday, August 31 guests can enjoy any scoop of ice cream for $1.31 per scoop. The offer is valid for all 31 ice cream flavors, including August’s Flavor of the Month, at participating Baskin-Robbins locations nationwide.

“At Baskin-Robbins, we’re always looking for ways to put our own unique and innovative spin on traditional flavors, and our new Oreo Malt Madness offers a delicious new take on the classic chocolate malt, ” says Jeff Miller, executive chef and vice president of product innovation at Dunkin’ Brands. “Summer is the perfect time to enjoy ice cream with family and friends and we’re helping our guests stay cool not only with fun ice cream flavors, but with sweet deals like our ‘Celebrate 31’ promotion on August 31.”

Throughout the month, guests can enjoy a variety of Oreo ice cream cakes and frozen treats perfect for a backyard party or special birthday celebration. Baskin-Robbins ice cream cakes can be customized with any ice cream flavor and cake combination and can be purchased in store or via the brand’s online ordering website.

The new Oreo Cream Delight Cookie Cake features a cream palate and is complemented by a white dipping chocolate drizzled edge, Oreo cookies on top, and a fudge border. This cake serves 12–16 people. The new Oreo Cream Delight Cookie Roll Cake features the same look and feel as the Oreo Cream Delight Cookie Cake. This roll cake is a smaller portion, which serves 6–8 people. The Oreo Ice Cream Cookie Sandwiches is a delicious frozen treat featuring a guest’s favorite Baskin-Robbins ice cream flavor sandwiched between two 3-inch Oreo Cookie Wafers.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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