Industry News | December 2, 2013

Baskin-Robbins Slices Up Holiday Cake LTOs

The holiday season has arrived, and Baskin-Robbins is offering a lineup of festive ice cream cakes and treats to bring holiday cheer throughout the month of December. Available at participating Baskin-Robbins locations nationwide, Baskin-Robbins’ Snowman Cake and Candy Lane Cottage Cake are unique and tasty additions to any holiday party.

Baskin-Robbins’ holly jolly Snowman Cake is an eye-catching dessert with a whimsical smile. The cake can be customized to feature guests’ favorite ice cream and cake combination, serves six to eight people, and has a suggested retail price of $26.99. For those looking for a smaller treat, guests can pick up a Snowman or Snow Woman Individual Treat made with their favorite Baskin-Robbins flavor. These mini treats have a suggested retail price of $2.49 each.

Baskin-Robbins’ ensemble of holiday designs also includes the Candy Lane Cottage Cake, a decorative addition to enjoy with family and friends this season. This show-stopper features a holiday house ice cream cake decorated with M&M’s and mini candy canes and has a suggested retail price of $29.99.

Guests can customize each cake by choosing their favorite ice cream flavor, including December’s Flavor of the Month, Peppermint Bark in the Dark, a new flavor combining crunchy peppermint bark and chocolate ice cream wrapped together with a peppermint candy and white-chocolate flavored ribbon. Peppermint Bark in the Dark can also be enjoyed in a layered sundae, milkshake, or Cappuccino Blast.

“Baskin-Robbins’ holiday cakes and frozen treats really capture the essence and the spirit of the holiday season,” says Stan Frankenthaler, executive chef and vice president of product innovation at Dunkin’ Brands. “We’re excited to share our lineup of festive treats with our guests and to offer them fun and creative ways to celebrate this special time of year with their family and friends.”

Guests can also pick up a pre-packed quart of Oreo Cookie Dough Obsession, the winning flavor creation from Baskin-Robbins’ Third Annual Create Baskin’s Next Favorite Flavor Contest. This quart’s special packaging highlights the story of contest winner Liz DeCecco of Eastchester, New York, who created the flavor, which features chocolate fudge ice cream with Oreo cookie and cookie dough pieces all tied together with a whipped-cream-flavored ribbon. Guests can find this pre-packed flavor in the freezer at participating Baskin-Robbins locations nationwide.

For a stocking stuffer, guests can also give the gift of ice cream with a Baskin-Robbins gift card. Gift cards can be purchased in any amount between $2 and $100 at participating Baskin-Robbins shops or online and never expire. Gift cards can also be personalized online with photos or a customized message and can be ordered along with a personalized greeting card.

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