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    Baskin-Robbins Starts January with Bobsled Brownie Flavor

  • Industry News January 2, 2018

    Baskin-Robbins, the world’s largest chain of ice cream specialty shops, announced a returning favorite—Bobsled Brownie—as the January Flavor of the Month. Bobsled Brownie is a combination of Butter Caramel-flavored ice cream and Milk Chocolate Mousse-flavored ice cream with blonde brownie pieces and a fudge crackle swirl throughout. Guests can warm up during one of the coldest months of the year and double down on the blonde brownie-goodness by enjoying Bobsled Brownie as a Warm Brownie Sundae.

    Baskin-Robbins is also helping guests who are looking for better-for-you options in the New Year with its selection of BRight Choices flavors. These better-for-you flavor varieties include fat-free, dairy-free and no sugar added options in satisfying flavors like No Sugar Added Peanut Buttery Bar Blast, Miami Vice Sorbet and Maui Brownie Madness Frozen Yogurt, all of which can be enjoyed in a cup, cone, Milkshake or Cappuccino Blast®. These flavors are just a few of the wide variety of BRight Choices options that will be available at Baskin-Robbins locations nationwide throughout the year.

    “With fun flavors like Bobsled Brownie and our wide selection of BRight Choices options, Baskin-Robbins is ringing in the New Year in the sweetest way possible,” says Katy Latimer, vice president of Culinary Innovation, Dunkin’ Brands. “We know our guests are always looking for variety when they visit their Baskin-Robbins shop, and we are thrilled to help them kick off the New Year with a wide range of frozen treat options as they welcome 2018.”

    In 2018, Baskin-Robbins will continue its “Celebrate 31” promotion, which invites guests to enjoy all regular and kids-sized scoops for $1.50 on the 31st of each month. The special “Celebrate 31” deal is available on any of Baskin-Robbins’ ice cream flavors, including seasonal favorites such as Winter White Chocolate®, New York Cheesecake and Orange Sherbet.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.