With National Ice Cream Month in full swing, Baskin-Robbins commissioned an independent survey of 1,000 U.S. respondents to get the scoop on how Americans plan to enjoy ice cream this summer. According to the survey, 82 percent of Americans plan to enjoy ice cream during National Ice Cream Month this year.
“National Ice Cream Month is a great time to celebrate the special place ice cream has in our lives and to enjoy your favorite flavor with friends and family,” says Dan Wheeler, Baskin-Robbins’ U.S. vice president of brand and field marketing. “We’re excited to share some insights into America’s ice cream preferences from our survey, and to give one of our fans $260 in Baskin-Robbins gift cards through the Baskin-Robbins National Ice Cream Day Twitter Sweepstakes.”
We All Scream for Ice Cream
Cup or Cone?
What Takes the (Ice Cream) Cake?
Finding Out the Flavor Favorites
Don’t Forget the Napkins
Regardless of the form in which it’s consumed, more than 25 percent of respondents said their children are either covered in ice cream or leave half of it on the floor while eating it, while 20 percent said their kids are "clean as a whistle” while eating ice cream.
National Ice Cream Day Twitter Sweepstakes
To help celebrate National Ice Cream Day, Baskin-Robbins is holding a Twitter sweepstakes on Sunday, July 15, to give ice cream lovers a chance to win $260 in Baskin-Robbins gift cards, enough to keep the ice cream scoops flowing for a year. On that day, followers of @BaskinRobbins who Tweet their favorite Baskin-Robbins ice cream flavor using the special hashtag #BRflavors will be entered for the chance to win.
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