Be Your Own Coffee Bean & Tea Leaf Barista

    Industry News | January 27, 2011

    Consumers seeking a stylish and exceptionally functional single-serve beverage system that makes a variety of coffee, espresso, and tea beverages need not look further than their local The Coffee Bean & Tea Leaf store. The Southern California–based specialty coffee and tea company introduced the biggest innovation in its 50-year history, the CBTL System, which combines advanced Italian technology and design at an accessible price to create a cup with just one touch.

    Designed to be used exclusively with The Coffee Bean & Tea Leaf hand-selected premium espresso, coffee, and hand-plucked whole-leaf tea capsules, the CBTL System allows users to re-create their favorite The Coffee Bean & Tea Leaf espresso, brewed coffee, brewed tea, and specialty beverages from the convenience of their home.

    “When we set out to enter this business, we wanted to bring consumers a significant improvement to the coffee makers already on the market. And we believe we did just that,” says Mel Elias, CEO and president of The Coffee Bean & Tea Leaf. “The CBTL is unique in that it not only prepares coffee, tea, and espresso—unlike its competitors—but it also brings our existing customers their favorite The Coffee Bean & Tea Leaf beverages in the convenience of their own home, at a touch of a button.”

    Wanting to provide customers the best of its class, the company searched for a partner who shared the same vision in providing a quality product in both design and function. That partner was Caffitaly System. Both CBTL System machines, the Contata and the Kaldi models, offer automatic beverage proportioning and a unique twin pressure system to ensure consistency of taste and to capture the aroma, texture, and flavor of a perfect cup of espresso, coffee, or tea. It features easy capsule insertion and automatic ejection, a large capsule drawer that holds up to 10 used capsules, and an energy saving function. The Contata is available in gray/black and is priced at $129.95. The Kaldi, with an ultra-sleek design, is available in metallic red, metallic blue/silver, and metallic white/silver and priced at $149.95.

    Each CBTL capsule is hermetically sealed to prolong freshness and preserve the delicate aroma. In addition, the internal double filtration system ensures evenly balanced extraction and optimal flavor. The single-serve capsules are packaged 10 per box with a retail price of $5.50. Flavors include four espressos, four coffees, and four teas: Italian Espresso; Continental Espresso; Premium Espresso; Premium Decaf Espresso; Viennese Brew; French Brew; House Brew; House Decaf Brew; Chai Tea; English Breakfast Tea; Tropical Passion Tea; and Moroccan Mint Tea

    In addition, exclusive powders—the French Deluxe Vanilla and Special Dutch Chocolate—are sold in single-serve sachets, eight per box for $7.95, allowing customers to recreate the creamy, smooth specialty beverages The Coffee Bean & Tea Leaf is known for in their own home.

    The CBTL Milk Frother produces heated or frothed milk to re-create The Coffee Bean & Tea Leaf specialty beverages, including latte, cappuccino, café mocha, and macchiato. Its one-touch technology offers both automatic heat control, so milk never burns, and no-guess measurement indicators for correct proportions of milk and froth. A cordless frothing pitcher, the CBTL Milk Frother is available in black and white and priced at $59.95. Other CBTL products include: Hand-Held Frother; 8-Inch Whisk; Capsule Display Holders, to keep capsules within easy reach; and a Capsule Presentation Box, which contains 24 capsules and allows you to sample all 12 flavors offered.

    News and information presented in this release has not been corroborated by WTWH Media LLC.