Industry News | April 19, 2016

Ben & Jerry's BRRR-ito Returns for Warmer Days

image used with permission.

Read More About

Last year, just when consumers thought a burrito couldn’t get any better, Ben & Jerry’s delivered the BRRR-ito: a chewy crepe-like wrap surrounding a choice of ice cream flavors, drizzled in hot fudge, and topped with cookie crumbles. Beginning on April 20, the scoop shop fan favorite BRRR-ito will return, but it is only making a limited appearance at participating scoop shops.

To celebrate its encore, Ben & Jerry’s is inviting fans to, “bring their buds” on April 20 to get the epic offer of buying two BRRR-itos, and getting one free. This year, the BRRR-ito will feature Jimmy Fallon’s The Tonight Dough, but Ben & Jerry’s is still encouraging fans to create their own flavor combos to satisfy every craving.

“We wanted fans to have a new way to indulge in their favorite flavors,” says Ben & Jerry’s flavor guru, Chris Rivard, who is in charge of keeping up with the creative food trends in the market place. “Fans really enjoyed our sweet take on the ultimate. What better way to kick off the ice cream season and warmer weather than with an item like the BRRR-ito.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

Add new comment