Industry News | July 28, 2008

Ben & Jerry's Introduces Iced TeaZers

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Ben & Jerry’s is introducing Iced TeaZers. Only on July 29th at participating Ben & Jerry’s Scoop Shops nationwide, Iced TeaZers will be debuting for 99¢.

Iced TeaZers are made with white tea, ginger, and hibiscus.

“It’s a tea party for your tastebuds,” says Ben & Jerry’s TeaZer Guru, Alison Gilbert. “We’re so excited that we’re having an official Try Day so people can test drive an Iced TeaZer for only 99¢! This little ‘brew-haha’ is just our way of sharing the love.”

The company has launched their tea-based beverages in participating shops throughout its 450 franchised Scoop Shops in the U.S.

“Just imagine yourself on a hot summer day, with the sun beating down, and you’re looking for that perfect pick-me-up,” Gilbert says. “What can you get for 99¢ today? A quart of gasoline??? It’s much less fun and not nearly as refreshing!”