Industry News | July 8, 2016

Ben’s Soft Pretzels Adds National Hot Dog Day Twist

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Ben’s Soft Pretzels is offering a Buy One, Get One Free All-Beef Pretzel Dog to Ben’s Loyalty Rewards members on July 23 in honor of National Hot Dog Day. This offer is limited to one per person and consumers must be a part of the Ben’s Loyalty Rewards Club. Fans can also enter for a chance to win 12 free Pretzel Dogs by sharing their favorite way to enjoy the summer on Ben’s Soft Pretzels’ Facebook page. A winner will be chosen on July 31.

The 71-unit Amish-inspired soft pretzel franchise is proud to dedicate the entire month of July to the hot dog. The snack is served in a warm Ben’s pretzel, filled with an all-beef frank and melted Swiss cheese. Customers can receive their BOGO Pretzel Dog on July 23 by signing up for Ben’s Loyalty Rewards program in-store, which allows for a 6 percent reward on everything spent in the bakery and can be redeemed for future pretzel product purchases.

“Our Pretzel Dog is one of our best-selling items, and what better way to honor this delicious treat than sharing it with our loyal customers during National Hot Dog Month,” says Scott Jones, CEO and co-founder of Ben’s Soft Pretzels. “We figured that summer time is great for the Pretzel Dog because it’s the perfect food for a backyard barbecue bash, which is why we’re also offering customers a chance to win 12 of them for free through our national Facebook contest.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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