Ben’s Soft Pretzels is offering a Buy One, Get One Free All-Beef Pretzel Dog to Ben’s Loyalty Rewards members on July 23 in honor of National Hot Dog Day. This offer is limited to one per person and consumers must be a part of the Ben’s Loyalty Rewards Club. Fans can also enter for a chance to win 12 free Pretzel Dogs by sharing their favorite way to enjoy the summer on Ben’s Soft Pretzels’ Facebook page. A winner will be chosen on July 31.

The 71-unit Amish-inspired soft pretzel franchise is proud to dedicate the entire month of July to the hot dog. The snack is served in a warm Ben’s pretzel, filled with an all-beef frank and melted Swiss cheese. Customers can receive their BOGO Pretzel Dog on July 23 by signing up for Ben’s Loyalty Rewards program in-store, which allows for a 6 percent reward on everything spent in the bakery and can be redeemed for future pretzel product purchases.

“Our Pretzel Dog is one of our best-selling items, and what better way to honor this delicious treat than sharing it with our loyal customers during National Hot Dog Month,” says Scott Jones, CEO and co-founder of Ben’s Soft Pretzels. “We figured that summer time is great for the Pretzel Dog because it’s the perfect food for a backyard barbecue bash, which is why we’re also offering customers a chance to win 12 of them for free through our national Facebook contest.”