Industry News | September 27, 2016

Ben’s Soft Pretzels Raising Funds for Fallen Vets

To celebrate National Pretzel Month, Ben’s Soft Pretzels is offering daily pretzel specials and will be raising funds for the Intrepid Fallen Heroes Fund until October 31.

Beginning October 1, participating Ben’s Soft Pretzel locations will serve daily specials on jumbo soft pretzels including three pretzels and three dips for $10 and during happy hour from 2 to 4 p.m., guests can purchase a jumbo soft pretzel and a dip for $2.

In addition to baking up deals during “Pretzeltober,” Ben’s Soft Pretzels will be raising money for the Intrepid Fallen Heroes Fund, a non-profit organization that provides support to the United States military personnel and their families. For every $1 donated to the fund, guests will have the opportunity to write their name or their favorite veteran’s name on a star, which will then hang in the bakeries. Since 2015, Ben’s Soft Pretzels has raised more than $60,000 to support the organization.

“There’s nothing we love more than serving our legendary soft pretzels and supporting our American heroes,” says Scott Jones, CEO and co-founder of Ben’s Soft Pretzels. “The fact that there is an entire month dedicated to the pretzel provides us with the perfect opportunity to serve our doughy goodness with the world and raise funds for those who serve our country.”

The soft pretzel franchise will also be giving four Veterans and their families a chance to win a VIP pretzel party on Veterans Day at Ben’s Soft Pretzel’s headquarters in Goshen, Indiana. Fans can enter to win by filling out the entry form found on the brand’s Facebook page and sharing the name of their favorite veteran. A winner will be chosen at random from the entries on November 1.

Passionate about serving the world's best pretzel, Ben’s Soft Pretzels has been bringing its doughy goodness to the public since 2008. The bakery’s proprietary mix is hand rolled with imported German salt and the final result is nearly two times the size of other soft pretzels. In addition to Ben’s signature Jumbo Pretzel and legendary Pretzel Dog, the bakery also offers pretzel bites called Buggy Bites, Pretzel Pockets, and Pretzel Stix, served with eleven different dipping sauces including cheese, mustard, marinara, and a variety of sweet options.

Last month, this Amish-inspired pretzel brand also launched two new flavors of loaded pretzels, Jalapeno Cheese and Dutch Almond, both of which have become instant fan-favorites.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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