From humble Amish beginnings to leveraging the power of mobile marketing, Ben’s Soft Pretzels is the first soft pretzel company in the country to offer pretzel fanatics the ability to order on-the-go via their mobile device. Through the Ben’s Soft Pretzels Mobile Application, customers can skip standing in line and quickly place their order and then pick up their pretzels at the closest Ben’s Soft Pretzels bakery. An introductory 5 percent discount on all orders placed on the mobile app will entice pretzel lovers to give mobile ordering a try.
Ben’s Soft Pretzels’ real estate partnerships with retail giants such as Walmart, Meijer, Simon Properties and others mean that customers can order a fresh baked pretzel while they are are browsing in the sporting goods section of Meijer, getting new tires at the Walmart Auto Care Center, or while shopping at their favorite mall retailer.
In addition to mobile ordering, the Ben’s Soft Pretzels mobile app gives guests more ways to engage with the brand. Customers can locate their nearest bakery, take advantage of special deals and coupons, send a gift card to a friend, and earn a 6 percent loyalty reward for future purchases. Customers can also get a free pretzel when they download the Ben’s Pretzels mobile app for the first time (see www.benspretzels.com for terms and conditions). The mobile app can be downloaded by texting the word "Bens" to "555888."
“We couldn’t be more excited to help our raving pretzel fans order on-the-go,” says Brian Krider, Co-Founder of Ben’s Soft Pretzels. “One of the best parts about being in this business is the ability to connect with our guests through our product. Now with the addition of mobile online ordering, we can foster those connections outside of the bakery and show our gratitude through the loyalty rewards program.”
The launch of mobile ordering comes in advance the company’s fourth annual National Pretzel Day fundraiser. On April 26, National Pretzel Day, pretzel lovers across the country can gather at Ben’s Soft Pretzels to redeem a free pretzel in exchange for a $1 donation to Intrepid Fallen Heroes Fund. The soft pretzel bakery has raised more than $100,000 in previous years.
There are currently more than 75 Ben’s Soft Pretzels bakery locations in eight states. In addition to traditional locations, Ben’s Soft Pretzels can be found in numerous professional, collegiate, and semi-professional sporting stadiums throughout the country including the University of Notre Dame, University of Michigan, Auburn University and Bankers Life Fieldhouse, which is home to the Indiana Pacers.