Industry News | June 13, 2017

Überrito Launches Nationwide Franchising Program

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Überrito announced Tuesday that it is ramping up its focus on franchising and is now offering franchise opportunities for the fast casual, build-your-own burrito concept nationwide.

In its commitment to expansion to meet growing demand, the company recently brought on a new Chief Development Officer, Peter Ortiz, who is singularly focused on establishing Überrito as the premier franchise concept in the fast casual Mexican food segment.

To meet its expansive growth targets, the company is seeking experienced, multi-unit operators and investors to help grow the brand nationally. Single and multi-unit area development opportunities, along with master franchise agreements, are available.

The company currently operates five Houston-area locations and two Phoenix locations, which includes three new restaurants since 2016. Überrito most recently opened its second Phoenix location in the Arcadia Gateway shopping center in late March, building on the momentum of successful expansion efforts in Arizona and Texas.

“The food and the ambiance at Überrito are exceptional. Thanks to that, our locations have seen tremendous growth over the last few years,” says Peter Ortiz, chief development officer for Überrito. “As a result, we’ve experience significant demand for the franchise and we are excited to now be able to bring Überrito to the broader market,” said Ortiz.

Überrito is part of Mexican Restaurants Inc., which currently operates 47 Mexican restaurant locations across five brands: Überrito, Casa Ole, Monterey’s Little Mexico, Tortuga Mexican Kitchen and Crazy Jose’s. Additionally, the company runs ten franchise locations for Casa Ole. For more information about Überrito’s franchise offering, please visit http://uberrito.com/franchise.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.