Industry News | August 9, 2016

Überrito Opens New Houston Location

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Überrito announced the opening of its latest Houston-area location in the Clear Lake area as part of its continued growth in the Houston area and the Southeast.

The new restaurant, located at 700 Baybrook Mall, Suite F162, opened its doors August 8 and will celebrate opening week with $5 burritos and bowls.

Now through September, in honor of the latest restaurant opening, customers at all six Überrito locations registering for the loyalty program will receive a free burrito, and registered loyalty card members will earn double points.

All locations, including the Baybrook location, offer $5 chicken burritos and bowls every Monday and award double loyalty points on Wednesdays.

“This year has been an exciting year of exceptional growth for Überrito,” says Marcus Jundt, CEO of Überrito. “The opening of our Baybrook Mall location continues our expansion efforts in the Southeast and is our third restaurant opening this year. We are looking forward to 2017 with plans for additional corporate openings and the introduction of franchise opportunities.”

Überrito offers unlimited combinations with eight different proteins, 28 ingredients, eight house-made salsas, and four flavors of fresh tortillas. Customers wishing to go tortilla-free may opt for a bowl, salad, or nachos layered in queso. The menu also includes “10 Tasty Tacos” and a house-made tortilla soup. 

Überrito's additional Houston-area locations include: Houston Heights at 1609 Durham, south of I-10; Westhill Village at 7705 Westheimer Rd., in Katy at 23501 Cinco Ranch Blvd.; and in Atascocita at 7025 FM 1960 East. The company also has a recently opened a Scottsdale, Arizona location at 4912 E Shea Boulevard and is furthering its reach with franchise opportunities.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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