IDS Menus, a leading supplier of Digital Menu Boards, announced a recent installation of its Digital Menu Board display system in Berry Chill, a new Yogurt Bar in Chicago, Illinois. Berry Chill opened its first location in January 2008. Two more locations are planned to open in the upcoming months. Berry Chill provides their customers with a daily menu of Original chilled yogurt and rotating flavors that include Chocolate Amaretto, Pina Colada, and Pink Guava (lactose-free). Customers can customize their yogurt or choose from a list of signature creations. Berry Chill prides itself on having a commitment to the community, providing its customers the health benefits of their custom made yogurt, and the overall enjoyment of the in-store experience.

IDS Menus provided Berry Chill with a turnkey solution that included creative content, the Scala Infochannel software package, and expert project management. The installation includes four LCD screens at the order counter–two for menu purposes and two for Berry Chill’s promotional efforts, including their clothing line, nutritional information, and charitable efforts in the community. Powered by InfoChannel, Berry Chill’s digital signage network can be easily scaled to incorporate additional locations that are currently under construction.

Berry Chill’s main goal in installing digital signage was to “wow” their customers, exceeding expectations on every level. In addition, Berry Chill desired to educate customers about the healthy benefits of yogurt. With IDS Menus Digital system, both of these goals have been met.