RealPeopleRatings.com was launched in 2005 by Corporate Research International, a market research firm specializing in mystery shopping and customer satisfaction surveys. The company sends the quarterly surveys as online opinion polls to its pool of panelists; 1,389 panelists participated in this quarter's survey. Respondents were asked to rate their perception of each business's customer service on a scale of 1-10, with 10 being the highest rating. If a respondent did not have experience with the business, the panelist did not enter a score for that establishment.
"Companies with consistently high ratings are focused on all customer touch points," says Michael Mallett, CEO of Corporate Research International. "Every interaction customers have with a business impacts overall perception, so an ongoing effort to maintain all areas keeps scores high. Looking at the customer experience from all angles is ultimately what keeps customers coming back."
Fast Food Restaurants
Chipotle Mexican Grill
Papa Murphy's Take 'n' Bake Pizza
Quarterly Survey Methodology Survey respondents represented all regions of the country and completed only one survey each. Respondents spanned all ages, household incomes, education levels, and ethnicity. The scores reflect the mean score, which is an average of the sum of each score divided by the total number of observations.
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