Industry News | February 4, 2009

For Better or Worse: The Recession Fuels Menu Innovation

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Dunkin' Donuts is introducing its new Waffle Breakfast Sandwich today. The new offering is a sweet and savory, Oven-Toasted sandwich featuring cherrywood smoked bacon, scrambled egg,s and American cheese between two maple-infused waffles.

Dunkin' Donuts is now the first national quick-service restaurant chain to serve a breakfast sandwich featuring waffles. The Waffle Breakfast Sandwich is available through March 17 at participating Dunkin' Donuts shops throughout the country and has a suggested retail price of $2.99.

According to Dunkin' Brands Executive Chef Stan Frankenthaler, the new Waffle Breakfast Sandwich is a significant milestone in Dunkin' Donuts' more than 50 year heritage of breakfast innovation. "Today's customer demands a wider variety of quick, delicious breakfast choices. By offering the first breakfast sandwich made with waffles, a meal that really conveys the warmth and satisfaction of an old-fashioned, at-home breakfast, we are continuing to raise the bar on traditional menu items and offer busy, on-the-go Americans new and unique ways to keep themselves running."