B.GOOD announced it has joined 1% for the Planet, a global organization that connects dollars and doers to accelerate smart environmental giving. The restaurant chain will focus its charitable efforts on the areas of local food, youth empowerment and sustainability.
Doing good and giving back to local communities has been a key part of the brand's mission since its inception in 2003. Becoming a 1% for the Planet member will not only enable the brand to continue supporting charities at the local level, but also affect change on a broader, national scale.
As part of becoming a 1% for the Planet member, B.GOOD will partner with FoodCorps and donate one percent of app sales annually to the organization, which connects children with healthy food at school. More specifically, the partnership will help provide funding for Sprout Scouts, a kid's club for elementary-aged students that teaches them how to grow, prepare and eat healthy food. In 2019 alone, FoodCorps hosted more than 120 clubs and reached upwards of 1,800 students in Sprout Scouts clubs across the organization's footprint.
"At B.GOOD, our mission is to make guests feel good and inspire goodness in every sense of the word – which goes beyond the four walls of our restaurants," says Brent Feldman, Chief Marketing Officer at B.GOOD. "Driving positive social and environmental impact is part of our DNA, and we're thrilled to partner with organizations like 1% for the Planet, FoodCorps and our network of local organizations to continue delivering on this commitment in a way that's not only authentic and impactful, but also scalable as we enter new markets."
"Hands-on food education programming, like Sprout Scouts, that gets kids excited to learn about healthy food is a great first step in helping them fall in love with it and, ultimately, make good eating decisions every day," says Zeke Smith, VP of Programs at FoodCorps. "With the support of our likeminded partners at B.GOOD, we're sharing experiential food education with diverse communities across the country."
In addition to donating one percent of app sales to FoodCorps, B.GOOD will also give consumers the opportunity to donate $1 to FoodCorps directly – either in-store or through a donation feature on the app.
To further incentivize goodness, B.GOOD will match all $1 customer donations to FoodCorps on Giving Tuesday, which falls on Tuesday, December 3. And for each $1 donation made between December 3 – December 31, guests will receive a coupon for a free side, shake or smoothie that can be put toward their next order.
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