B.GOOD, a fast-casual pioneer in providing all-natural, better-for-you food, has announced an aggressive franchise growth strategy. The initiative aims to further the brand’s presence in new and established markets across the United States.
Currently, there are 75 locations across the United States, Canada, Switzerland and Germany. Momentum around the concept has been building amid three recent openings in the Chicago metropolitan area. In 2019, B.GOOD plans to add additional multi-unit developers, which will ultimately result in a number of new franchised locations in its next set of priority growth markets including new communities for the concept in Illinois, New England, New Jersey, Florida, North Carolina, South Carolina and Virginia.
“Today’s consumers are choosing healthier options and prefer wholesome ingredients, which B.GOOD offers through our diverse menu, even our more indulgent menu items,” says Ed Yancey, Vice President of Franchise Development for B.GOOD. “People shouldn’t feel bad about going out to eat, and B.GOOD is a breath of fresh air to people who want to know exactly what they are eating. We serve ‘Food with Roots,’ and that’s what makes B.GOOD such an attractive concept to entrepreneurs. We are thrilled to launch our strategic 2019 growth plan and open the franchising opportunity up to a vast number of new markets and franchise investors.”
Based in Boston, the brand, which is known for its responsibly sourced burgers, salads and smoothies, has a strong presence throughout the East Coast and is planning to continue expanding outside the region, bringing franchise locations into new communities and transforming dining into an experience that leaves the body, mind and soul feeling good.
There is something for everyone to enjoy on the menu at B.GOOD, from meals that are light and healthy to those that are more filling spins on comfort classics. B.GOOD also offers an expansive kids menu, as well as take out and catering options.
“There are limited players in the fast casual category with such a diverse menu,” adds Chris Fuqua, CEO of B.GOOD. “I speak for myself, our team and each of our franchisees, we are proud to be part of a brand that prioritizes community, sustainability, and great-tasting wholesome food.”
The concept prioritizes clean food standards – no artificial flavors, colors or preservatives – and aims to incorporate local ingredients as much as possible. Additionally, B.GOOD features seasonal menu items, which rotate quarterly.
B.GOOD is awarding franchise opportunities to experienced restaurant owners and operators with strong desire to make a positive impact on their local communities with a unique farm-to-table concept. Preferably, franchisee prospects should not own a large network of franchise brands. These individuals should have a strong business acumen with the knowledge, experience and ability needed to develop restaurants.
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