Raydiant, the leading in-location experience platform, announced a new partnership with Shaquille O’Neal-owned Big Chicken, the bodacious chicken concept known for its larger-than-life menu items and team-ups with notable cruise ship and aerospace partners.

Big Chicken approached Raydiant in 2023 with a challenge to enhance the in-restaurant experience across all the brand’s franchise locations. Over several meetings, Raydiant demonstrated how its cloud-based system, which seamlessly integrates with Big Chicken’s strategic POS provider partner PAR/Brink, could power dynamic digital menu boards and enable real-time content updates based on item availability or limited-time promotions.

The solution proved highly successful and brought substantial ROI to Big Chicken, leading to excitement about rolling out Raydiant as a main tech solution for all store locations.

As part of the partnership, Raydiant will provide white-glove service to all the star-powered chicken chain locations, handling content creation and management for digital screens on behalf of the brand. Raydiant also showcased its offerings to franchisees at Big Chicken’s recent annual franchisee meeting, generating significant interest and commitments from more than 10 franchise owners to implement the solution due to the near-immediate impact they witnessed.

“We are thrilled to be selected as Big Chicken’s digital experience and in-location operating system partner,” says Bobby Marhamat, CEO of Raydiant. “This partnership is a testament to our platform’s impact on brick-and-mortar brands looking to create more engaging in-location experiences that drive repeat visits and revenue. We look forward to building on our success and bringing Big Chicken’s lively in-restaurant experience to fruition across all locations.”

The companies are also exploring future solutions, including drive-thru signage, programmatic advertising opportunities, and deploying Raydiant’s Visitor Insight offering to provide location-based analytics on customer behavior.