Industry News | March 22, 2011

A Big Taste of Wisconsin in New Culver's ButterBurger

Culver's recently launched the new Three Cheese ButterBurger, giving guests three new reasons to head to Culver's. The ButterBurger, a guest favorite, is amplified with three varieties of cheese, all crafted in Culver's home state of Wisconsin. Cheddar (Kiel, Wisconsin), Swiss (New Berlin), and American (Manitowoc County) bloom with flavor on the Midwest-raised beef seared on a grill. The lightly buttered, toasted bun gives a ButterBurger its signature name.

"Real Wisconsin cheese and dairy are at the heart of the Culver's menu. Wisconsin farmers have been cheese experts for more than 160 years, and their tried and true methods have come to produce the high-quality products that can now be enjoyed by cheese lovers nationwide in Culver's restaurants," says David Stidham, vice president of marketing for Culver's.

Each cheese featured on Culver's menu possesses a thoughtful, distinct flavor. For example, the Swiss used on menu items such as the Mushroom & Swiss ButterBurgers and the Wisconsin Swiss Melt is naturally aged to produce a nutty, slightly sweet flavor profile.

The key to big flavor in a cheeseburger is its freshness. Culver's ButterBurgers are cooked to order and then topped with real Wisconsin cheese. Additionally, Culver's Wisconsin cheeses are crafted using less vegetable oil than highly processed cheeses, so the cheese slices melt perfectly when added to a cooked-to-order ButterBurger.

There are several ButterBurgers that grace Culver's menu year round including "The Original," ButterBurger Cheese, Wisconsin Swiss Melt, Sourdough Melt, Mushroom & Swiss, The Culver's Deluxe, The Culver's Bacon Deluxe, the Cheddar ButterBurger, and the Cheddar ButterBurger with Bacon.

Comments

Glad to hear Culver's is promoting and using their home state products. I miss quality WI cheese here in WY, including fresh flavored cheese curds. Also would like to see them open a Culver's here in Laramie. Think our UW and WYO Tech students would be great supporters as well as our local community. Like their walley too. Wish it was on their menu all year long, but would like it grilled not deep fried.

A concessionaire friend of mine attempted selling Butter Burgers at a big music festival in Kansas, and found that they did not sell. Lots of places in Kansas butter, and toast buns, and have never mentioned butter burger, so people just did not catch it. Hope they sell for Culver's in Kansas...

A concessionaire friend of mine attempted selling Butter Burgers at a big music festival in Kansas, and found that they did not sell. Lots of places in Kansas butter, and toast buns, and have never mentioned butter burger, so people just did not catch it. Hope they sell for Culver's in Kansas...

Add new comment