Biggby Coffee is adding another candle on the cake this year as it celebrates its 17th birthday with those it loves the most: customers. People can join the all-day birthday celebration at participating Biggby locations on March 15 and get their favorite tall, hot or iced, sweet and creamy latte for 99 cents.

Coupons for a 99-cent drink will be sent through e-wards, Biggby’s free, weekly e-mail couponing program. Upgrades and larger size drinks will be available for a reduced cost as well.

“We love celebrating our birthday by honoring our customers and thanking them for their loyalty and support over the years,” Bob Fish, CEO and co-founder says. “Some of them have been with us since the beginning and we want to say thank you, as well as welcome those who have just recently discovered Biggby.”

In 1995, co-founders Bob Fish and Mary Roszel opened the very first Biggby location in East Lansing, Michigan. They created a coffee shop experience that was based on being happy, having fun, making friends, loving people, and drinking great coffee, and have not looked back since.

Today, with more than 140 stores open or under contract, throughout seven states, Biggby Coffee has transformed the standard gourmet café paradigm not only with drinks like the Caramel Marvel and Teddy Bear, but with the desire to make each and every one of their customers leave their stores in a better mood than when they entered.

Looking back on the past year, the Biggby brand has even more to celebrate and be happy about. In 2011, Biggby was named the fastest growing coffee chain in the U.S. by CNBC, a top 30 food franchise by Franchise Business Review, ranked 268 on Entrepreneur magazine’s Top 500 franchise report, and is currently experiencing its 26 consecutive month of aggressive same store sales growth.

“Along with our customers, our success has come from the incredible franchise family we have built along the way and this birthday celebration highlights them for all the great work they do,” Fish says. “As we enter our eighteenth year of business we raise our coffee cups to them and look forward to fun, excitement and continued success the next 18 years will bring.”

Beverage, Marketing & Promotions, News, Biggby Coffee