Billy Sims BBQ is expanding in more ways than one. The restaurant recently named Jennifer Gamble as vice president of marketing.
Jennifer Gamble brings a wealth of marketing experience developed throughout her nearly 20-year career to the Billy Sims executive team. Jennifer most recently served as vice president of marketing for Dallas-based Bennigan’s Franchising Company, where she was instrumental in rebuilding the iconic casual dining brand. She developed and executed the international chain's marketing strategy, directed the design and rollout of new menus every quarter, oversaw multiple outside agencies, and worked directly with each of the chain's franchisees on grand openings and local store marketing plans.
Prior to joining Bennigan's in 2005, Jennifer served in key marketing positions at Yum! Brands' Pizza Hut subsidiary and FastSigns International. She earned her bachelor of science degree in marketing from Missouri State University in 1998 and graduated from the Elliot Leadership Institute in 2007.
“Finding the right fit in a marketing vice president is critical to fostering brand consistency and efficacy throughout our franchisee network,” says president of Billy Sims BBQ, Jeff Jackson. “We are amidst a trajectory and are seeking an individual who can mastermind all our moving marketing parts and people. I believe we’ve found just that in Jennifer. We’re excited to have her on board.”
Jennifer Gamble will utilize her 20 years of restaurant marketing experience to help ensure Billy Sims BBQ continues to excel in the area of franchisee relations and marketing prowess.