Biscuitville Fresh Southern restaurants’ latest offering—its Spicy Chicken and Honey Biscuit—has caught fire with guests. Originally designed to be a limited-time offer through December, the “Sweet Heat” biscuit is the best-selling promotional item in Biscuitville’s 50-year history and will continue to be offered at every location.

“We started with a Southern concept pairing sweet with heat in our test kitchen, but it was our local partnership with Golding Farms and their pure, light-amber honey that brought the product to life,” says Burney Jennings, chief executive officer of Biscuitville. “Guest response has been extremely gratifying, and the Spicy Chicken and Honey Biscuit is generating more than double the sales of promotional items we’ve offered in the past.”

Biscuitville’s Spicy Chicken and Honey Biscuit has a diverse flavor profile that offers a tasty twist on Southern-inspired cuisine. The spice component brings the heat with a custom-blend of American-grown peppers: cayenne for heat, white pepper for balance, and red and green bell peppers for flavor. Drizzled with honey from Golding Farms, the oldest honey manufacturing company in North Carolina, accompanies the spicy seasoning—making for an enticing flavor experience that leaves taste buds longing for more “sweet heat.”

“The Spicy Chicken and Honey Biscuit reflects our commitment to working closely with our partners to innovate our menu while staying true to our heritage of serving guests fresh, authentic and locally sourced ingredients,” says Jennings. “We’ll keep ‘sweet heat’ on our menu through the cold winter months and then evaluate if it becomes a permanent item for our guests.”

The Spicy Chicken and Honey Biscuit was launched in September 2016 and is available in all 54 Biscuitville restaurants in North Carolina and Virginia (excluding Elon University location).  

Marketing & Promotions, Menu Innovations, News, Biscuitville