The Bistro Gourmet Bakery, a premium foodservice dessert portfolio of The Hillshire Brands Company, has launched an expanded Bistro Collection line of gourmet cakes, each handcrafted and individually portioned for operational ease.
The 10-product thaw-and-serve gourmet cake collection includes five new cakes and will be supported by a marketing campaign, including a mobile application.
“The Bistro Collection brand enables operators to provide patrons a diverse and gourmet dessert offering with an ease-of-service that will drive dessert sales,” says Vic De Martino, director of marketing, Bistro Gourmet Bakery desserts. “Each cake is prepared in small batches and hand-decorated, ensuring customers receive a quality product that both looks and, most importantly, tastes exceptional. All of our recipes are delicately crafted to assure a moist texture and deliver a melt-in-your-mouth flavor.”
The new flavors, developed based on consumer preferences, include:
To accompany the cake launch, the Bistro Gourmet Bakery line of products is releasing new sales and operation tools, including a website, a mobile application available on iTunes and the Android App Store, and a video accessible on bistrogourmetbakery.com.
The Bistro Collection Gourmet Cakes also include:
In addition to gourmet cakes, the Bistro Gourmet Bakery line of products includes dessert bars and brownies, individual desserts, cheesecakes, and pies.
“Our operators are always looking for a way to provide an indulgent dessert tray without the excessive labor resources,” DeMartino says. “Our Bistro Collectionbrand, and the sales online resources that support it, gives chefs and restaurant owners the power to easily build and offer an exclamation point to the end of the meal without the significant labor resources usually associated with dessert time.”