Industry News | February 16, 2010

A Bite to Eat, a BITE on TV

indoorDIRECT Inc., owner of the Restaurant Entertainment Network, now presents three new one-hour shows per week featuring a mix of “bite-sized” music, sports, and pop culture to 1,077 quick-service and family dining restaurants nationwide, reaching over 150 million viewers annually. In addition to the regular programming, indoorDIRECT updates breaking sports and entertainment segments daily. It also works with big events like the Vancouver Olympics and the Academy Awards, working closely with the Academy of Motion Picture Arts & Sciences for event previews.

“The key to producing three entertaining shows weekly plus daily updates and event features is quality material submitted from more than 100 top producers of sports, news, entertainment, and lifestyle media,” says Bill Myers, chief operating officer and cofounder of indoorDIRECT. “We use this material and our research to produce shows in-house that viewers enjoy while they are grabbing a bite to eat. Our restaurant and advertising partners are really excited about the entertainment experience that we provide to dining room customers.”

The shows—theBITE, theBITE Weekend, and [email protected] hosted magazine-style short “bites” on sports, entertainment, music, lifestyle, and children’s programs from more than 100 top entertainment/sports/news organizations.

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