Industry News | October 25, 2011

BK Beefs Up Menu With Chef’s Choice Burger

Burger King unwrapped the new BK Chef’s Choice burger, its new premium, flame-grilled beef sandwich, appearing on menus nationwide. Superior from every angle, this 5.5 ounce flame-grilled burger is made with 100 percent ground chuck and is topped with thick-cut bacon, American cheese, crisp red onions, sliced tomatoes, Romaine leaf lettuce, and savory Griller sauce, all on an artisan-style bun that will surprise and delight taste buds. Available at participating Burger King restaurants nationwide at a suggested retail price of $4.99, the BK Chef’s Choice burger reinforces the Burger King brand’s commitment to flavorful menu items made with premium ingredients.

“Our guests expect nothing but the freshest and highest quality ingredients with that same flame-grilled flavor they know and love from Burger King restaurants,” says Alex Macedo, senior vice president, North America marketing, Burger King Corp. “The new BK Chef’s Choice burger provides a premium, made fresh-to-order sandwich [that] brings a whole new level of excitement to our menu.”

The BK Chef’s Choice burger will be supported by national TV and radio advertising that begins today and represents a continuation of Burger King Corporation’s new food-centric approach. The television spot highlights the premium ingredients and mouthwatering build, allowing quality and flavor to shine in the spotlight.

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