Black Box Intelligence, a portfolio company of Diversis Capital Partners, announced Tuesday that it will acquire restaurant industry benchmarking firm MillerPulse LLC. The move comes just four months after Diversis acquired a majority stake in Black Box Intelligence.
“We’re thrilled to add the MillerPulse membership to our database. The reputation Larry Miller and team have built is strong throughout the industry and we’re extremely excited to see the two powerhouse data sets come together to create an even more robust set of benchmarks that will truly be unmatched in the marketplace,” says Kelli Valade, CEO & President of Black Box Intelligence.
The acquisition will add MillerPulse’s 50,000+ restaurant units to Black Box Financial Intelligence, the leading source of industry sales, traffic, segment, cuisine and other financial benchmarks. MillerPulse, founded in 2013, provides restaurant operators and observers near-real time insights on all restaurant segments in over 120 U.S. markets. Larry Miller, co-founder of MillerPulse, will stay involved as an advisor to Black Box going forward.
“We’ve long respected the work of Black Box Intelligence and are very excited to join forces with them. The combination of these two companies builds on each other’s strengths, notably restaurant industry and financial markets expertise, unmatched breadth in all restaurant segments and unrivaled depth of market level data. It will be the de facto source for real transactional restaurant industry insights,” says Larry Miller, co-founder of MillerPulse.
With notable strength in the quick service segment, rolling the MillerPulse offering into the Black Box Intelligence suite of products further cements BBI’s position as the indisputable go-to resource for restaurant industry data and insights. Black Box Intelligence offers an unparalleled suite of products to measure and drive restaurant performance, including Black Box Workforce Intelligence™, supplying key workforce metrics, and Black Box Guest Intelligence, providing unrivaled guest satisfaction and sentiment reporting.
“The combination of Black Box Intelligence’s and MillerPulse’s data sets significantly enhances BBI’s value proposition for restaurant customers, further entrenches the company as the market leader in restaurant market data and will provide our customers an unparalleled view of restaurant industry trends across the US,” adds Dave Muscatel, operating partner at Diversis.
