For a fourth year, Black Rock Coffee Bar, a national boutique coffee chain, is partnering with JoyRx, the mission delivery of Children’s Cancer Association, to help bring joy to kids and teens around the United States who are facing pediatric cancer or other serious illness. 

On February 3, 2023, Black Rock Coffee Bar is holding a “Give Back Day” at more than 100 of its stores across the U.S. to benefit the nonprofit’s JoyRx Music program, which draws on the universal power of music to create transformational moments for kids and teens in treatment. All day on February 3rd, Black Rock Coffee Bar will contribute 100% of the sales from its purple-themed drink — the Blue Raspberry & Strawberry Fuel. This delicious beverage was created exclusively by Black Rock Coffee Bar to align with JoyRx’s passion for purple. For convenience, customers can also choose to donate through a QR code at point of purchase or directly at the window or cash register at each Black Rock location. 

“It was an easy decision to continue to support Children’s Cancer Association and its JoyRx Music program,” says Jeff Hernandez, Co-Founder and Exec. Chairman of Black Rock Coffee Bar. “Our partnership with this great organization is a purposeful experience for every single barista in each of our Black Rock Coffee Bar stores. It falls in line with our mission to serve our communities with positivity, grace and meaning.”

Proceeds from the sales of the $3.00 Blue Raspberry & Strawberry Fuel drinks will help fund the JoyRx Music program, which is always free for families and provided by trained JoyRx Music specialists. Each in-person or digital-live session engages hospitalized kids and teens of all ages and diagnoses to choose the music medicine experience that best fits their needs. Both modes of delivery empower children with the option to watch a live music session, request a song, sing along, or engage in music lessons with instruments from the JoyRx music cart.

“Black Rock Coffee Bar is a top national partner for us in helping transform the pediatric healthcare experience for children and teens across the nation,” says Danielle York, CEO of JoyRx | Children’s Cancer Association. “With Black Rock’s continued support, we’ve been able to expand our JoyRx Music offering to 32 pediatric healthcare facilities spanning the U.S., providing nearly 100,000 joyful music interactions to over 21,000 children last year. Thanks to Black Rock’s partnership, we will be able to increase the number of kids, teens, and families we serve throughout the country.”