Industry News | January 5, 2018

Blaze Launches Campaign Spotlighting House-Made Dough

Blaze Fast-Fire’d Pizza announced the launch of its “Puttin’ In Work” campaign, showcasing the company’s focus on making its dough in restaurant each day.

Guests who share this hard working mentality are encouraged to visit Blaze’s website to receive a special free pizza offer.

Since its inception, the company’s fresh, never frozen dough has been a brand staple and key reason why guests line up to make their own custom pie each day. Using just a few simple ingredients and a mixer, the foundation of each pizza is made using a recipe from Executive Chef Bradford Kent. Blaze team members carefully measure and mix flour, water, yeast, olive oil, salt and sugar together, portion and roll the dough into balls and then, because perfection takes time, leave the dough to proof for 24 hours to achieve the signature light-as-air crust.

“There’s the easy way, and then there’s the right way,” says Kent. “Sure, it would be easier to bring in frozen dough, like many of our competitors do. But at Blaze, we don’t believe in shortcuts. We not only produce our classic dough in house, but we also make our gluten-free dough as well. Who else can say that?”

Puttin’ In Work doesn’t stop there. After the dough has fermented for a day, it makes it’s way to the line where the pie is topped to order before being cooked to fast-fire’d perfection under the watchful eye of a pizzasmith.

“We’re taking pizza back to its roots,” says Jim Mizes, Blaze president and COO. “And that includes cooking by fire—the way pizza was intended. No conveyor belts here.”

In additional to the company’s from-scratch dough, all of Blaze’s pizza and salad ingredients are free of artificial flavors, colors and preservatives. For pizza fans with specific dietary needs, Blaze Pizza offers gluten-free dough, animal rennet-free cheese, tree nut-free pesto and vegan cheese. 

Further driven by its commitment to “Intelligent Choices for Our Pizzas, People & Planet,” the restaurant is constructed with recycled and sustainable materials, uses eco-friendly packaging sourced domestically, and features energy-efficient LED lighting.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.