Blaze Fast-Fire’d Pizza unveiled its new state-of-the-art mobile app, enabling guests to fire it up while on the go. Available for iOS and Android users and valid at all Blaze Pizza locations throughout the U.S., the app lets guests order and pay straight from their smartphones while earning their way to free pizzas and other Blaze benefits.
As part of the app’s launch, Blaze Pizza also debuted its new loyalty program, where guests earn “flames” by scanning the app during each visit and score a free pizza for every 10 flames earned. The transaction-based program was designed to reward guest loyalty, something that many customers had been suggesting through conversations on social media.
In addition to online ordering, payment, and loyalty, the app also provides an easy way to locate the nearest Blaze Pizza restaurant, and offers an online order history to quickly re-order favorites. A Nutrition Calculator even allows guests to build their own “virtual” pizzas before they order, providing full transparency into calories and nutritionals.
Blaze Pizza considers the launch of the mobile app an important addition to its digital technology infrastructure. To date, the company has been cultivating fanatics through a robust social media following on Instagram, Facebook, and Twitter. The company also recently launched a Snapchat channel to connect with the younger segment of its audience.
“We’re a young company, but already we have hundreds of thousands of fans on social media and had over a hundred thousand online orders last year alone, so we certainly recognize the importance of technology in our business,” says Jim Mizes, president and COO of Blaze Pizza. “Guests today want to be part of the conversation, and be able to order, pay, and earn loyalty from their phones. Now, we have the tool in place to make this easy. We’re thrilled with the initial response the app has received.”
The first Blaze Pizza restaurant opened in Irvine, California, August 6, 2012. The following year, the company grew to 10 locations and began expanding beyond California. In just under four years, the company has grown to 116 locations with plans to open its 1,000th location before its 10th birthday.
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