Blaze Fast-Fire'd Pizza will open its first Asheville, North Carolina, location on Thursday, April 21. To celebrate the grand opening, the restaurant will offer free build-your-own artisanal pizzas on Friday, April 22 from 11 a.m. to 11 p.m. ET to anyone who follows Blaze Pizza on Instagram, Twitter, or Facebook. The highly anticipated restaurant, which features a 2,500-square-foot interior plus outdoor patio, is located in Gerber Village in south Asheville (1840 Hendersonville Road), off of Interstate 26. This will be the fourth Blaze Pizza location in North Carolina.
"Our mission at Blaze is really simple. We're taking pizza back to its roots," says Jim Mizes, president and COO of Blaze Pizza. "By making dough in-house, carefully sourcing ingredients, and cooking by fire, we're giving guests a great way to enjoy artisanal pizza without the wait. It's changing the way people think about and eat pizza."
Blaze's attention to detail extends well beyond the food, with a carefully considered, modern approach to restaurant design. Driven by its commitment to "Intelligent Choices for Our Pizzas, People & Planet," the restaurant is constructed with recycled and sustainable materials, uses eco-friendly packaging, and features energy-efficient LED lighting. Additionally, many of the restaurant's unconventional design elements were inspired by the company's celebration of individual expression, including an oversized wall graphic, which was custom-built to suit the Asheville space.
Blaze Pizza is looking forward to continuing to build strong roots within the Asheville community. To that end, the company has developed a turnkey, in-restaurant fundraiser program that returns 20 percent of an event's proceeds back to local organizations and will be partnering with local schools, sports clubs, and other organizations to host fundraising events at the new restaurant.
The same day, Thursday, April 21, Blaze will also open its new Los Angeles–area location in West Covina. To celebrate the grand opening, the restaurant will also offer free build-your-own artisanal pizzas on Friday, April 22 from 11 a.m. to 10 p.m. PT to anyone who follows Blaze Pizza on Instagram, Twitter, or Facebook. The highly anticipated restaurant, which features a 2,400 square foot interior with seating for 70, is located near the Plaza West Covina (120 S. California Ave.).
The restaurant will be operated by the Driz/Koral Group, led by Peter Koral, founder of premium denim brand "Seven for All Mankind," and Daniel Driz, seasoned leader with over 30 years if experience in the industry. "Blaze Pizza is very unique. High-quality ingredients, awesome value, and blazing fast. I couldn't be more excited," Koral says.