Industry News | November 19, 2015

Blaze Opens First Location in Williamsburg, Virginia

image used with permission.

Blaze Fast-Fire'd Pizza is making history as it opens its first location in the Revolutionary City. The nation's leading fast-casual pizza concept today announced the opening of its Williamsburg, Virginia, location at 5134 Main Street in the New Town Shopping Center. To celebrate the grand opening, the build-your-own pizza concept will be offering free pizza tomorrow—November 20 from 11 a.m. to 11 p.m., to anyone who follows Blaze on Instagram, Twitter, or Facebook.

Blaze Pizza offers a totally new take on one of America's favorite foods. Unlike traditional pizza chains, Blaze serves up custom-built pizzas that are both fast and affordable. The restaurant features an interactive assembly-line format that allows guests to create their own pizza, choosing from a wide selection of fresh, artisanal ingredients—all for around $8. The generously sized 11-inch pizzas are then sent to the blazing hot open flame oven where dedicated pizzasmiths ensure that the thin-crust pies are "fast-fire'd" and ready to eat in 180 seconds.

Blaze Pizza makes its own dough from scratch using a recipe developed by critically acclaimed executive chef, Brad Kent, which requires a 24-hour fermentation period to produce his signature light-as-air, crisp crust. The restaurant's menu also features freshly made salads, blood orange lemonade and s'more pies, and accommodates guests with specific dietary needs by offering gluten-free dough and vegan cheese. The new Blaze Pizza also offers a selection of wine and craft beer.

"Williamsburg residents are ready for a shake-up when it comes to their pizza," says Lamar Sale, general manager of the Williamsburg Blaze Pizza. "By making dough in-house, carefully sourcing ingredients, and cooking by fire, we're giving guests a great way to enjoy artisanal pizza without the wait. Blaze is the perfect fit for this unique city."

Blaze's obsessive attention to detail extends well beyond the food, with a carefully considered, modern approach to restaurant design. Driven by its commitment to "Intelligent Choices for Our Pizzas, People & Planet," the restaurant is constructed with recycled and sustainable materials, uses eco-friendly packaging, and features energy-efficient LED lighting. The Williamsburg Blaze Pizza features a thoughtfully designed interior, with seating for 75 inside and additional seating on an outdoor patio. Guests can connect, create and enjoy at the new location, open from 11 a.m. to 10 p.m. daily.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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