Industry News | April 14, 2015

Blaze Pizza Continues Expansion in Northern California

image used with permission.

Blaze Fast Fire'd Pizza, the fast-casual concept known for its chef-driven menu, announces it will open its sixth Northern Californian restaurant, in Davis, on Thursday, April 16. To celebrate the grand opening, the restaurant will offer free build-your-own artisanal pizzas on Friday, April 17, from 11:00 a.m. to 11:00 p.m. for anyone who follows Blaze Pizza on Instagram, Twitter, or Facebook. Blaze Pizza's third Sacramento-area restaurant will be located near the University of California-Davis at 212 F. Street, next to Starbucks.

Blaze Pizza is a modern day "pizza joint" known for its custom-built artisanal pizzas, freshly made salads, blood orange lemonade, and s'more pies. Each restaurant features an interactive assembly-line format that allows guests to customize one of the menu's signature pizzas or create their own, choosing from a wide selection of fresh, artisanal ingredients—all for less than $8. The 11-inch pizzas are then sent to an open-flame oven—the centerpiece of the restaurant—where dedicated “pizzasmiths” ensure that the thin-crust pies are ready to eat in just 180 seconds. Each restaurant makes its own dough from scratch using a recipe developed by critically acclaimed executive chef Bradford Kent. The crust requires a 24-hour fermentation period to produce its signature, light-as-air, crisp texture. For pizza fans with specific dietary needs, Blaze Pizza offers gluten-free dough and vegan cheese. The new Davis restaurant will also feature a selection of wine and craft beer.

"We're changing the way people think about and eat pizza," says Jim Mizes, president & COO of Blaze Pizza. "Blaze provides all the options pizza lovers want, but without the wait, making artisanal pizza both fast and affordable."

Blaze Pizza launched in Northern California last June. Two additional North California locations, Gold River's Town Centre and the Highland Reserve Shopping Center in Roseville, opened concurrently in December 2014. Blaze has already opened two locations in 2015: a San Francisco restaurant at Stonestown Galleria in March and a San Jose location in Almaden Plaza in April.


News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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