Industry News | February 27, 2017

Blaze Pizza Opens Newest Location in Pasadena

Blaze Fast Fire’d Pizza opened a new San Gabriel Valley location, in Pasadena, California, on Wednesday, February 22. To celebrate the grand opening, the Pasadena restaurant offered free build-your-own artisanal pizzas on Thursday, February 23 from 10:30 a.m. to midnight to anyone who follows Blaze Pizza on Instagram, Twitter, or Facebook. The highly anticipated restaurant, which features a 3,300 square foot interior with seating for 122, is located at 635 N. Fair Oaks, near Vons.

Blaze Pizza is a modern day “pizza joint” serving up artisanal pizzas that are both fast and affordable. Each restaurant features an interactive open-kitchen format that allows guests to customize one of the menu’s signature pizzas or create their own, choosing from a wide selection of artisanal ingredients—all for about $8.  The generously sized personal pizzas are then sent to a blazing hot open-flame oven— the centerpiece of the restaurant—where dedicated pizzasmiths ensure that the thin-crust pies are fast-fire’d and ready to eat in 180 seconds. Restaurants make their own dough from scratch using a recipe developed by critically acclaimed executive chef Bradford Kent (the “pizza whisperer”), which requires a 24-hour fermentation period to produce his signature light-as-air, crisp crust.  Almost all of the pizza and salad ingredients are free of artificial flavors, colors, preservatives, and fillers and for pizza fans with specific dietary needs, Blaze Pizza offers gluten-free dough and vegan cheese.  The new Pasadena restaurant will also feature a selection of wine and draft beer.

“Our mission at Blaze is really simple: We’re taking pizza back to its roots,” says Jim Mizes, president and COO of Blaze Pizza. “By making dough in-house, carefully sourcing ingredients, and cooking by fire, we’re giving guests a great way to enjoy artisanal pizza without the wait.  It’s changing the way people think about and eat pizza.”  

Blaze’s obsessive attention to detail extends well beyond the food, with a carefully considered, modern approach to restaurant design. Driven by its commitment to “Intelligent Choices for Our Pizzas, People & Planet,” the restaurant is constructed with recycled and sustainable materials, uses eco-friendly packaging, and features energy-efficient LED lighting.  Additionally, many of the restaurant’s unconventional design elements were inspired by the company’s celebration of individual expression.

Blaze Pizza is looking forward to continuing to build strong roots within the community. To that end, the company has developed a turn-key in-restaurant fundraiser program that returns 20 percent of an event’s proceeds back to local organizations and will be partnering with local schools, sports clubs, and other organizations to host fundraising events at the new restaurant.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.