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Blaze Fast-Fire'd Pizza, a fast-casual concept known for its chef-driven menu, announced that it’s an official sponsor of the 2017 Vans Warped Tour, the largest traveling music festival in the U.S. Blaze will rock the summer with a presence on the 41-stop tour, which is known for its cult-like following with over 500,000 concertgoers each year.
“Partnering with Vans Warped Tour was a natural fit,” says Kim Freer, director of cultivating fanatics at Blaze Pizza. “This iconic summer festival shares our belief in celebrating individual expression and the creative forces that drive it."
By day, Blaze Pizza will be integrated into several aspects of each tour stop, most notably showcasing a structure that will be the envy of social media accounts. Incorporating the vibe of the tour and the restaurant, Blaze has created a skateboard ramp as the backdrop to a photo op experience with a twist. Attendees will pose atop of a bolted-down skateboard and can post their picture on Instagram or Twitter for a chance to win free pizza.
By night, tour band Jule Vera will perform exclusive unplugged events at the area Blaze Pizza restaurant in select cities. Blaze fans will be the first to know where the Alabama-based rockers will pop up for these one-of-a-kind acoustic sets and will also receive a free download of their song “Lifeline”. Follow Blaze on Facebook, Instagram and Snapchat to get behind-the-scenes access to the tour and band Jule Vera.
“The Vans Warped Tour began as an unconventional way to showcase emerging musical acts,” says Kevin Lyman, Vans Warped Tour CEO and Founder. “We feel that same synergy with Blaze Pizza, as they are truly changing the game when it comes to pizza.”
Vans Warped Tour will kick off its 23rd year on Friday, June 16 in Seattle. Notable alumni include artists such as Katy Perry, Black Eyed Peas, Eminem, No Doubt, Green Day, and Blink 182.