Marketing automation platform Punchh Wednesday announced that Blaze Fast-Fire’d Pizza, the recognized world leader in fast artisanal pizza, has enlisted the company’s technology for its new customer engagement and loyalty app. The Punchh-powered program will enable the company to provide guests with a more accessible mobile platform highlighted by a revamped loyalty program. As part of its “Blaze Instantly” initiative, the company is focused on becoming the most accessible fast casual pizza brand through online ordering, mobile ordering and delivery.

With fans lining up each day for their custom-built pizzas, freshly made salads, house made lemonades and s’more pies, the innovative fast-casual concept has quickly become one of the hottest restaurant chains across the globe. With strong growth in 2018 and passionate fans in over 40 states and five countries, Blaze is implementing upgrades across all of its digital touchpoints to support its explosive growth.

Blaze selected Punchh as their mobile engagement and loyalty program partner for the company’s precise segmentation and targeting capabilities, as well as its ability to engage guests through dynamic messaging featuring detailed information about current and upcoming offerings. Via integration with Olo, the app will also offer online ordering and a new point-based reward structure that gives more guests the opportunity to cash in their flames for food and beverages.

“Blaze is growing at an incredible pace, and we’re elated to be a core part of their forward-looking strategy, entrusted with the responsibility of bringing in new guests and then turning them into loyalists who will spread the good word and further accelerate global expansion,” says Punchh CEO Shyam Rao.

Said Blaze Fast-Fire’d Pizza CMO Shivram Vaideeswaran, “Blaze’s success is based on serving amazing pizza and providing an even better guest experience. With a brand focused on cultivating fanatics, we’re seizing every opportunity to give our fans more of what they love. Our new loyalty program with Punchh gives us the ability to truly understand our guests and develop exciting new innovation and messaging that speaks their language.”