Blaze Fast-Fire’d Pizza announced it has teamed up with (RED) during the month of June to support the fight against AIDS. For the second year in a row, the company will participate in the month-long EAT (RED) SAVE LIVES campaign, rebranding its signature Red Vine pizza as the ‘(RED) Vine’ in each of the company’s more than 260 restaurants throughout North America. Blaze, in collaboration with Coca-Cola, will donate $1 each time a guest enjoys a signature (RED) Vine pizza and Coke, contributing up to $50,000 to (RED)’s fight against AIDS.
“We’re proud to partner with (RED) and like-minded brands to support this critical fight against HIV/AIDS,” says Elise Wetzel, co-founder. “Our goal is not only to donate to (RED), but also to empower our guests to join the fight. Working together, AIDS could be over in less than 15 years from now.”
This year, a social media layer has also been added to foster guest engagement and drive more support for the cause. In an effort to #86AIDS, Blaze will encourage guests to post a picture of their pizza and cold drink using the hashtag #CokeRedSweepstakes and tagging @BlazePizza on Instagram or Twitter. This initiative will donate $1 for each post, an amount equivalent to five days of life-saving treatment, and hopes to raise an additional $10,000 for the campaign. By posting, guests are also entered to win some epic prizes, like a pair of red LeBron 14s from his personal collection, tickets to a (WANDERLUST)RED 108 event, (LOKAI) RED bracelets and FREE Blaze Pizza. One lucky grand prize winner will receive a trip for two to New York City, including airfare, hotel and tickets to rock out at a concert of their choice.
Combined, Blaze pledges to donate up to $60,000 to the Global Fund. Through generous matching from The Bill & Melinda Gates Foundation, the initiative plans to generate at least $120,000 during June – enough to provide 600,000 days of life-saving HIV/AIDS medication.
Every June, (RED) teams up with the culinary world for EAT (RED) SAVE LIVES. The campaign began in 2014 and has enlisted leading (RED) chef ambassadors, restaurants and culinary brands to create food, drink and social experiences that raise money and awareness to fight AIDS.
“We believe in changing the game – not only by making high-quality food accessible, but also in doing our part to make an impact outside of the restaurant walls,” says Executive Chef Bradford Kent. “We’re committed to enriching the communities around us and are proud to align with a partner like (RED), who clearly shares our philosophy of creating positive change.”