For the third year in a row, Blaze Fast-Fire’d Pizza is teaming up with (RED) during the month of June, participating in the EAT (RED) SAVE LIVES campaign. During the month, Blaze Pizza will rebrand its signature Red Vine pizza as the ‘(RED) Vine’ in each of the company’s 330 restaurants throughout North America and will donate $1 each time a guest enjoys a signature (RED) Vine pizza and cold drink, contributing up to $50,000 to (RED)’s fight against AIDS. In addition to generating funds for (RED), guests will earn double flames on each order of a (RED) Vine and drink when they scan their Blaze Pizza app. Through generous dollar matching from The Bill & Melinda Gates Foundation, the initiative plans to generate $100,000 during June – enough to provide 500,000 days of life-saving HIV/AIDS medication.
For the past four years, (RED) has teamed up with the culinary world for the EAT (RED) SAVE LIVES campaign, enlisting leading (RED) chef ambassadors, restaurants and culinary brands to create food, drink and social experiences that raise money and awareness to fight AIDS.
Crafted with dough made from scratch in-restaurant daily, Blaze Pizza’s (RED) Vine features fresh ovalini mozzarella, cherry tomatoes, Parmesan, basil, red sauce and is topped with an olive oil drizzle. Blaze offers a selection of cold drinks, such as its signature Blood Orange Lemonade, seasonal aguas frescas, and a variety of fountain drinks, including Blue Sky soda, made with pure cane sugar.
“We believe in making intelligent choices for our pizzas, people and planet, and the partnership with [RED] is a true embodiment of that,” says Kim Freer, Senior Director of Cultivating Fanatics. “The [RED] team is committed to ending AIDS on a global scale and we’re proud to continue our partnership with them on this important mission.”