Blendtec announced the appointment of its new commercial sales director, Scott Hinckley. Hinckley has worked with Blendtec as a consultant for the past six months, and he is expected to have a smooth, quick transition.
The company’s goals for growth focus on building on its existing foundation with the right strategies and relationships to increase market share and build global equity.
Blendtec is also placing a large emphasis on listening and responding to the voice of the customer through enhanced two-way communication, greater marketing and PR support, and streamlined production and order fulfillment.
Hinckley has been an executive and sales leader in the foodservice equipment industry for more than 20 years. He was the director of sales and marketing for Vita-Mix Corporation for 16 years, where he managed three corporate divisions: commercial, retail, and demonstration sales.
One of his major accomplishments was creating the commercial division at Vita-mix and developing it into a respected industry leader with a full line of commercial blending equipment.
He directed a highly effective sales management team that was responsible for major domestic and global accounts, such as Starbucks, Jamba Juice, McDonald's, Caribou Coffee, Baskin-Robbins, Outback Steakhouse, Wendy's, Brinker, Cold Stone Creamery, Smoothie King, and Coca-Cola.
In his new role at Blendtec, Hinckley will lead efforts in the areas of sales force development, sales rep recruitment, business development, strategic planning, new product development, new market development, bottom- and top-line management, and execution.