The increase in the Blimpie Subs & Salads traditional locations continues a growth trend that began in February. For the calendar year to the end of May 2000, the Company's same-store sales were up 3.2 percent.
The Company said it believes the positive trend resulted from a combination of activities: a new advertising strategy and campaign that began in March, a revamped Kid's Meal program, and a new wraps product at all Blimpie locations. In addition, the system has increased its attention to detail at the store level, particularly to enhance the customer experience.
Headquartered in New York, Blimpie International, Inc. franchises Blimpie® Subs & Salads and Pasta Central and is the majority owner of Maui Tacos International, Inc., the franchisor of Maui Tacos and Smoothie Island. Blimpie Subs & Salads, a quick-service sandwich chain, has over 2,000 units operating in locations throughout the United States and in 13 foreign countries. The Company also owns the subsidiary B I Concept Systems, Inc., a professional design and equipment service company.