Industry News | March 31, 2016

Blimpie to Celebrate 52nd Birthday with Deal

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To celebrate Blimpie's 52nd birthday, stores nationwide will serve big flavor at 1960s prices on April 4. The first 100 customers who head to any Blimpie location on April 4 will be able to order a regular-sized Blimpie Best for just 52 cents—a price point symbolizing 52 years serving loyal customers as “America's Sub Shop.”

Steve Evans, vice president of marketing for Blimpie, says this 52-cent birthday offer is just one way the sub brand will honor its fans in 2016. "We look forward to rewarding thousands of our loyal customers around the country with 52 cent BlimpieBest subs in honor of the brand's 52nd birthday,"Evans says. "This birthday promotion represents one of many ways we'll be showing appreciation for all of our fans, both young and old, in 2016. We encourage all of our customers to stay connected with us this spring as we roll out a series of limited time offers and fun, interactive customer campaigns to celebrate the fans who make us great."

April 4 will also be the launch of the Combo Craze promotion, an online "match-and-win" game that will give players a chance to win a grand prize trip to for two to New York City and over $9,000 in cash and instant win prizes.

It's a time of excitement at Blimpie as the national sub chain gears up for another fun-filled birthday. April 2 will kick off a string of fan-focused promotions, starting with 52-cent BlimpieBest subs, the brand's signature and best-selling sub made of slow-cured ham, prosciuttini, cappacola, salami, and provolone and dressed The Blimpie Way with tomatoes, lettuce, onion, oil, vinegar, and oregano, all on a sub roll.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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