Industry News | April 1, 2015

Blimpie's Celebrates 51st Birthday with 51-Cent Sub

image used with permission.

To celebrate Blimpie’s 51st birthday, stores nationwide will serve up big flavor at 1960s prices on Thursday, April 2. The first 100 customers who head to any Blimpie location on April 2will be able to order a fan-favorite, a regular-sized Blimpie Best for just 51 cents—a price point symbolizing 51 years of proudly serving loyal customers as America’s Sub Shop.

Steve Evans, VP of marketing for Blimpie, says this 51-cent birthday offer is just one way the famous sub brand will honor its fans in 2015. “We look forward to rewarding thousands of our loyal customers around the country, and the world, with 51 cent Blimpie Best subs in honor of the brand’s 51st birthday,” he says. “This birthday promotion represents one of many ways we’ll be showing appreciation for all of our fans, both young and old in 2015. We encourage all of our customers to stay connected with us this spring as we roll out a series of limited-time offers and fun, interactive customer campaigns to celebrate the fans who make us great.”

To extend the fun throughout the spring, on May 4 Blimpie will bring back the popular Hoboken Hero for a limited time. This savory Italian sub sandwich was introduced as part of 2014’s 50thAnniversary celebration to give customers a taste of the original Blimpie experience. May 4 will also be the launch of the Combo Craze promotion, an online “spin-the-wheel” game that gives players a chance to win a $10,000 grand prize and dozens of other prizes.

It’s a time of great excitement at Blimpie as the national sub chain, which prides itself on making bigger and better subs, gears up for another fun-filled birthday. April 2 will kick off a string of fan-focused promotions, starting with 51-cent Blimpie Best subs—the brand’s signature and best-selling sub made of slow-cured ham, prosciuttini, cappacola, salami, and provolone and dressed the Blimpie Way with tomatoes, lettuce, onion, oil, vinegar, and oregano, all on a sub roll.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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