Blimpie, the iconic American sandwich chain, has recently announced the Everything Italian promotion, featuring a flavorful new bread paired with several of Blimpie's delicious subs. This limited-time offer will begin on July 6 and run through October 5.
Blimpie's brand new Everything Bread, a savory sub roll made with a mix of sesame and poppy seeds and Montreal seasoning, is set to be the main attraction for this Q3 limited-time offer as customers can try it out on any of the fan favorite subs listed on the menu. However, Blimpie will feature the Everything Bread on three specific menu items for the Everything Italian promotion—the newly released Spicy Italian Sub, the re-introduced Meatball Pepperoni Sub, and the best-selling Blimpie Best. The ingredients for these savory Italian subs are as follows:
Blimpie's Everything Italian promotion is a direct response to the desires of consumers to push the boundaries by offering additional flavor on their menu items. According to a recent survey taken by Datassential in their MenuTrends Sandwich Keynote report, the highest number of respondents (42 percent) indicated the most important ingredient for a "truly great sandwich" is the bread.
Customers will also be able to enjoy a new dessert item on the menu over the next several months as Blimpie will feature the Berry Bliss cookie in tandem with the Everything Italian promotion. The cookie is a combination of strawberries, blueberries, and white chocolate chips. The introduction of the Berry Bliss cookie follows the latest market trend of more quick service restaurants offering indulgent desserts with fruits or non-dark chocolate ingredients.
Steve Evans, vice president of marketing for Blimpie, says the Everything Italian promotion and Berry Bliss cookie introduction show the company's commitment to offering their customers the new and bold flavors they're seeking from America's Sub Shop.
"Our customers are always eager to taste new bold and exciting flavors—particularly when they have the chance to try them out on some of their favorite menu options, like the Blimpie Best," Evans says. "With the Everything Italian promotion, we'll be able to offer our customers that perfect combination they crave—the signature meats and cheeses they love on brand new bread filled with delicious spices. And they'll be able to finish off the meal with the new Berry Bliss cookie, combining the flavors of fruit and white chocolate."
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