To generate excitement for the 2010 New Zealand
kiwifruit season, ZESPRI launched The Great Kiwi Adventure consumer sweepstakes yesterday. To jumpstart consumer awareness of the contest, ZESPRI has added a Kiwi A-Go-Go blogger competition to its promotion mix. Kiwi A-Go-Go challenges bloggers to creatively showcase kiwis (the fruit or the country) and the ZESPRI consumer
sweepstakes on their blogs.

The sweepstakes offers two grand prizes of a trip for four to New Zealand ($10,000 value) – one earmarked for consumers, and the other for the much smaller pool of bloggers. Both contests run throughout the ZESPRI season, from May 17
through October 31. Blogger posts will be evaluated monthly, with judges selecting the
winner from six semi-finalists in early November.

All marketing communications surrounding the sweepstakes drive home the ZESPRI difference: With dedicated growers and unparalleled, regulated sustainable growing systems in place, ZESPRI delivers the product dependability and accountability demanded by consumers and chefs, along with an internationally recognized brand of
flavorful, consistently high quality ZESPRI GREEN and GOLD Kiwifruit.

Culinary bloggers can find ZESPRI’s Kiwi A-Go-Go blogger contest rules and online entry forms at For more information contact Susan Hughes at

Menu Innovations, News