Industry News | June 9, 2016

Bojangles' Celebrates National Iced Tea Day with Free Tea

image used with permission.

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No matter the time of day, there’s nothing more refreshing than Bojangles’ Legendary Iced Tea. It’s a Southern thing, a way of life. That crisp, unique flavor that is Bojangles’ Legendary Iced Tea is a custom blend steeped in small batches the old-fashioned way to give Bojangles’ fans the very best iced tea in the South, every single time.

As purveyors of the finest iced tea in the South, Bojangles’ has declared this “the Summer of Tea.” On Friday, June 10 (National Iced Tea Day) Bojangles’ will offer a cup of free Legendary Iced Tea with any purchase at participating restaurants. Participation and size may vary by restaurant, one cup per customer, per purchase, while supplies last.

After this one-day celebration, Bojangles’ will then offer their signature tea for just $1 (excluding tax), Saturday, June 11 through Monday, September 5. Cup size and participation may vary by restaurant and tea will be available while supplies last. Whether you’re an enthusiastic Legendary Iced Tea drinker or a Bojangles’ newcomer, the Summer of Tea is the perfect time to visit your local Bojangles’ for the most refreshing iced tea in the South.

As if we couldn’t make the Summer of Tea any sweeter, Bojangles’ is also giving away a year’s supply of its Legendary Iced Tea to one lucky Bojangles’ E-Club member. All existing and new members who are part of Bojangles’ E-Club before midnight on Friday, June 10, are eligible for a chance to win this refreshing prize.

Also, Bojangles’ is going on another legendary road trip; this time, to the beach. Leading Bojangles’ beach trip is their dynamic marketing duo famous (or infamous) for driving cross-country to California to deliver tea to the Carolina Panthers before the big game earlier this year. Colby and Cliff will be making a run to the Carolina coast in the Legendary Teamobile on National Iced Tea Day, delighting parched beachgoers in Wilmington, North Carolina, and Myrtle Beach, South Carolina, with Legendary Iced Tea and plenty of beach swag featuring the company’s new Legendary Iced Tea logo.

“We are constantly reminded by our fans how much they love our Legendary Iced Tea,” says Bojangles’ senior vice president of marketing Randy Poindexter. “With tea this good, we had to declare this as the Summer of Tea at Bojangles’. We’re kicking the summer off right with free tea and an epic road trip to the beach. This summer, we’re reminding customers that wherever you go, you should take our Legendary Iced Tea with you.”

All of their exploits will be featured on Bojangles’ Twitter (@Bojangles1977) and Instagram (@Bojangles_1977). Don’t forget to show us how you’re enjoying our Legendary Iced Tea this summer by using #SummerOfTea on social media.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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