Industry News | February 25, 2016

Bojangles' Franchisees Sign New Multiunit Deals

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Bojangles’ Inc., the popular restaurant chain known for its breakfast served all day, every day, uniquely seasoned and marinated bone-in chicken, and made-from-scratch buttermilk biscuits, announced that it has recently signed three new multiunit development agreements with existing franchisees.

The new development agreements are anticipated to result in multiple new Bojangles’ restaurant locations across the Southeast and will expand the brand in existing and new markets. According to the agreements, over the next several years new franchise locations are expected to be constructed in Georgia, Alabama, and Northern Florida. A key strategic initiative for the Company is to expand its footprint through greater scale in adjacent markets within the Southeast, while filling in its core North and South Carolina markets.

“These new development agreements show the confidence our franchisees have in us, our partnership, and the Bojangles’ brand,” says Bojangles' president and CEO Clifton Rutledge. “Our growth strategy is clear and sound. We will expand as a brand the smart way, growing into adjacent markets where we can leverage brand recognition, while continuing to create real value for those who believe in the Bojangles’ brand.”

The franchise organizations that will be expanding their business relationship with Bojangles’ all have been actively developing and opening new restaurants with the iconic brand for more than a decade.

  • Bo Benton Inc. currently operates 10 restaurants in the Myrtle Beach, South Carolina market.
  • Bojland Restaurant Group currently operates eight restaurants in the greater Augusta, Georgia market.
  • Jeniel LLC currently operates 14 restaurants in the Pee Dee region of North and South Carolina and in the Atlanta market.

Fans are attracted to Bojangles’ proprietary, made-from-scratch fare, offering a flavor profile unlike anything in the market. The menu features southern classics with Bojangles’ one-of-a kind flavors, including fresh, never frozen, hand-breaded bone-in chicken, buttermilk biscuits, wraps, salads, sandwiches, flavorful fixin’s like dirty rice and Cajun pintos, and Legendary Iced Tea steeped the old-fashioned way. 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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