Industry News | February 8, 2017

Bojangles’ Heart-Shaped Bo-Berry Biscuits are Back

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Your special someone deserves something unique, like Bojangles’ one-of-a-kind sweet treat, the Heart-Shaped Bo-Berry Biscuit. This popular seasonal favorite is back now through Valentine’s Day, February 14, at participating locations.

Like every Bojangles’ famous buttermilk biscuit, each Heart-Shaped Bo-Berry Biscuit is made from scratch with love by your local Bojangles’ Master Biscuit Maker. With sweet Bo-Berries baked inside and topped with vanilla icing, the Heart-Shaped Bo-Berry Biscuit is an undeniably delicious biscuit craved by many. And with its lovely shape, it’s the perfect sweet treat for Valentine’s Day.

Bojangles’ lovers indulging in the Heart-Shaped Bo-Berry Biscuit are invited to share with us how you’re breaking up with bland and making your Valentine’s Day fun. From now through February 14, simply give us your reason and use #BreakUpWithBland on your social media channels (Facebook, Twitter and Instagram) for a chance to win a fun filled getaway to Bojangles’ hometown in Charlotte, North Carolina. The experience will include:

A two-night stay in a premium Charlotte hotel

$200 spending money

Private candle-lit dinner at Bojangles’

A biscuit-making experience for two at the Bojangles’ Research & Development Kitchen in Charlotte with a Bojangles’ Master Biscuit Maker.

The winner will be selected at random and notified on Tuesday, February 21

“Bojangles’ is all about enjoying good food with those closest to us,” says Bojangles’ senior vice president of marketing, Randy Poindexter. “In a world where many are handing out typical Valentine’s Day gifts, we want Bojangles’ fanatics to break up with bland by bringing their sweetheart some Heart-Shaped Bo-Berry Biscuits, a favorite menu item that our customers always rave about this time of year.”

Customers loving the Heart-Shaped Bo-Berry Biscuit are invited to tell us all about it on Facebook, Twitter or Instagram. This promotion is only available at participating locations and availability may vary.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.